Health systems incorporate generative artificial intelligence, like ChatGPT, to streamline their marketing efforts and save time.
This technology has been implemented by WVU Medicine to generate routine web content for providers, which is then reviewed and edited by professional human writers for accuracy.
LCMC Health also uses generative AI to create blog posts, articles, e-newsletters, and internal content while maintaining brand voice and values.
Other health systems are testing large language models to generate first drafts of messaging quickly and efficiently.
While this new technology shows potential, it's important to have effective oversight, proofreading, and editing processes to ensure its safe and appropriate use.
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